Versuni: Reinventing Home Appliances with Innovation and Sustainability

Versuni (formerly Philips Domestic Appliances) is transforming the global home appliance market with a bold vision: turn houses into homes. Officially rebranded in February 2023, this Amsterdam-based company is delivering smart, sustainable, and high-quality products across over 100 countries, while strengthening its manufacturing footprint and digital capabilities.

1. What brands are under Versuni?

Once part of Royal Philips, the domestic appliance arm was sold to Hillhouse Capital in 2021. Renamed Versuni in 2023, the company retains licensed brands like Philips, Saeco, Gaggia, Preethi, Senseo, and L’OR Barista.

The new name—evoking “universe” and “universal”—signals a fresh start, rooted in household utility and global ambition. The transformation includes a strategic push into innovation, sustainability, and consumer-focused design.

2. Who is the CEO of Versuni?

In February 2024, Veronique Pauwels succeeded Henk S. de Jong as President & CEO. With experience at Bain and deep knowledge of consumer trends, Pauwels is spearheading Versuni’s transition into an agile, innovation-led powerhouse.

Under her leadership, Versuni has embarked on its “Exuviate” technology transformation—implementing SAP S/4HANA and cloud-based systems across 55 countries in just 18 months—earning recognition as one of the most comprehensive enterprise IT transformations globally.

3. Expanding Production: Ahmedabad Factory Opens

Versuni’s strategic investment in manufacturing was demonstrated in January 2024, when it inaugurated a state-of-the-art factory in Ahmedabad, India. This facility is set to create over 1,000 jobs in its initial phase and will locally manufacture 500,000 Philips Air Fryers and 200,000 garment steamers annually, with plans to scale to one million appliances per year.

The move also boosts Versuni’s local sourcing—from 70% to an expected 90%—supporting the ‘Make in India’ initiative and enhancing supply chain resilience.

4. Sustainability: Packaging and Circular Economy

As a sustainability leader, Versuni launched 100% recycled and recyclable paper packaging in October 2023. This shift applies to top Philips appliances such as air fryers, espresso machines, and vacuum cleaners, with plans to eliminate single-use plastics in packaging within four years.

In partnership with SAP, Versuni also implemented a Sustainability Control Tower in Brazil to manage recycling of used appliances—aiming for transparent, circular supply chains and better resource recovery.

5. Innovation: From Coffee to Climate Care

Backed by 900+ patents, Versuni’s portfolio spans kitchen, coffee, garment, floor, and climate care appliances. Its flagship products include:

• Philips Airfryer – a pioneer in healthier cooking
• LatteGo and Saeco Espresso Machines – for high-end coffee
• PerfectCare Steam Generators, cordless vacuums, and air purifiers

These innovations reflect a focus on eco-design, repairability, and user experience.

6. Philips Coffee Machines: Smart Brewing Meets Everyday Comfort

Philips coffee machines have become a household favorite for their seamless combination of advanced technology and user-friendly design. Known for their sleek appearance, intuitive touch interfaces, and high-quality builds, these machines make it easy to enjoy barista-style coffee at home. Whether you’re brewing a bold espresso or a smooth latte, Philips coffee makers cater to both first-time users and seasoned enthusiasts. With models like the Philips 3200, 4300, and 5400 Series, there’s an option for every lifestyle and budget.

7. Philips Coffee Machine 3200 Series: Effortless Espresso with LatteGo

The Philips 3200 Series stands out as one of the most popular fully automatic espresso machines. Featuring the LatteGo milk system, it delivers silky-smooth lattes and cappuccinos with minimal cleanup. It offers up to 5 coffee options including espresso, coffee, cappuccino, and Americano—all accessible through a simple touch panel. With a ceramic grinder and AquaClean water filter, the Philips 3200 ensures consistent taste and long-lasting performance. It’s a perfect choice for users seeking high-quality coffee with no fuss.

8. Philips Coffee Machine 4300 Series: Personalized Brewing at Your Fingertips

Moving up in features, the Philips 4300 Series includes everything from the 3200 and adds a color TFT display and user profiles to save your preferred coffee settings. This makes it ideal for households with multiple coffee lovers. The machine supports up to 8 drink options and delivers consistently delicious results. Its LatteGo system remains one of the easiest to clean on the market—making the 4300 a strong mid-range choice for coffee enthusiasts who want customization without complexity.

9. Philips Coffee Machine 5400 Series: Ultimate Variety and Control

The Philips 5400 Series represents the premium tier of Philips home coffee machines. It offers up to 12 different beverages, including flat white and café au lait, and supports four user profiles for maximum personalization. With a digital display, LatteGo milk frothing, and aroma strength control, the 5400 brings a true café experience into your kitchen. Designed for those who crave variety and precision, this machine balances sophistication with the brand’s trademark ease of use.

10. Regional Reach: Focus on MENA and India

In the MENA region, Versuni (under the Philips brand) holds strong market share in small domestic appliances and reinforces its commitment to local relevance through sustainable practices.

The Ahmedabad plant confirms this commitment in India, where Versuni derives €2.5 billion in annual revenue—tracking a 5% year-over-year increase.

11. Why Versuni Matters Now

1. Brand Reinvention – Evolving from Philips to a future-ready, autonomous appliance leader.
2. Sustainability Leadership – From eco-packaging to appliance recycling systems.
3. Resilient Operations – Digital transformations plus manufacturing investments ensure global competitiveness.
4. Consumer Focus – Smart appliances designed to simplify authentic home experiences.

Final Thoughts

Versuni is leaving its mark as a holistic home-appliance innovator – anchored by technology, sustainability, and consumer-centric design. By aligning its identity, infrastructure, and production strategy, the company is not just turning houses into homes—it’s building a future-defining household brand.